Insights
Plain guides to AI for business owners.
Short, jargon-free reads to help you decide where AI can save you time and bring in money.
Basics · 5 min read
What is AI, really, and why should a small business care now? ›
A plain explanation of what AI is, what it can already do in a small business, and why waiting is starting to cost money.
Basics · 5 min read
What is an AI agent? A plain guide for business owners ›
The difference between a chatbot, simple automation and an AI agent, with a worked example of an agent handling an enquiry from start to finish.
Customer contact · 5 min read
What a missed call actually costs a service business ›
Missed calls rarely show up in the accounts, but they are often the most expensive leak in a service business. Here is how to work out yours.
People · 6 min read
Why every member of your team needs AI training, however small the start ›
Staff who can use AI well get more done, make fewer errors and become more valuable — to your business and in their own careers. A few hours is enough to begin.
Operations · 6 min read
Where to start: sizing an AI opportunity before you buy anything ›
A simple method to find the process worth automating first, and to estimate what it is worth before any software is bought.
Governance · 5 min read
Approval steps that keep AI accountable ›
How to let AI do the heavy lifting while people keep control of the decisions that carry risk, money or reputation.
Finance · 7 min read
Building an ROI case your finance lead will accept ›
Finance teams are right to be sceptical of AI claims. This is how to build a return-on-investment case that survives their questions.